Case profile
The job market is a tricky thing to optimize for. This campaign had to make the client relevant in its local community through NAP consistency, and visible in national search through link building, outreach, guest posting and social media. Each listing used newly created content built on a complex keyword portfolio.
The challenge
A geoscience recruitment agency places candidates nationally but is found locally. Job boards dominate the generic searches, so the agency had to own the specialized ones: the job titles, disciplines and regions its clients hire for.
What we did
- NAP consistency across directories for local relevance.
- Complex keyword portfolio built around geoscience roles and regions.
- New content for listings and service pages.
- Link building, outreach and guest posting for national authority.
- Social media interaction to amplify listings.
The results
Organic traffic increased 52%, page views 159% and users 55%, bringing more candidates and more employer inquiries. More staffing agency SEO case studies.
