Case profile
We used SEO for organic placement and natural leads. The strategy involved a redesign from a custom PHP website into WordPress to make optimization possible. The work included content optimization, advanced interlinking, keyword mapping to specific landing pages, header hierarchy, site speed improvements, title and meta improvements, alt attributes and a solid SEO foundation to make the most of incoming links.
The challenge
The custom PHP site could not be edited without a developer and had no SEO plumbing: no control over titles, no sitemap, poor speed. Private aviation searches are low in volume and extremely high in value, so each landing page had to be precise about the route, aircraft or service it targeted.
What we did
- Redesign into WordPress with 301 redirects to preserve equity.
- Keyword mapping to dedicated landing pages for routes, aircraft and services.
- Header hierarchy, interlinking and alt attributes across the site.
- Site speed improvements and better hosting.
- Title and meta optimization for priority keywords.
The results
Organic traffic increased 112%, new users 124% and page views 111%. The combined SEO and paid program later won a Global Marketing Award; read the jet charter case study.
