Case profile
In a little over a year, the defined keywords grew significantly in the Google rankings. The first-page gains brought more visitors through Google search: organic traffic increased 44.87%, from 468 to 679 visitors in the comparison period.
The challenge
A local mortgage company trying to play on the same field as national lenders. Head terms were out of reach, so the plan targeted the local and long-tail searches a Colorado Springs borrower actually makes and built rankings steadily.
What we did
- Defined keyword set of local and long-tail mortgage searches.
- On-page optimization of loan program pages.
- Content supporting borrower questions.
- Local SEO for the office.
- Monthly rank and traffic reporting.
The results
Organic traffic increased 45% (679 vs 468), new users 47% and sessions 49%. More financial SEO case studies.
