Case profile
Planning and execution were important for gaining both local exposure and national reach. The firm wanted to be an authority on tax and accounting topics. We devised a content strategy and worked through a complete audit of the website, created unique descriptions for better click-through rates and implemented a keyword strategy mapped across all pages.
The challenge
The firm already published a large volume of tax content, but it was not organized around what people searched and the pages looked identical in search results. The opportunity was to turn an existing library into a ranking asset without rewriting all of it.
What we did
- Complete website audit to find technical and content gaps.
- Content strategy for tax and accounting questions with national search volume.
- Unique titles and descriptions for every page to lift click-through.
- Keyword strategy mapped across all pages.
- Local SEO for the firm's Colorado Springs office.
The results
Page views increased 16% (86,213 vs 74,055), organic traffic 22% (17,288 vs 13,170) and new users 22% (44,550 vs 36,630): more than 12,000 additional page views month over month. More financial SEO case studies.
