Case profile
This parts manufacturer wanted to spread the word about its products and saw SEO as the way to greater online exposure. We created a plan around an in-depth keyword portfolio to build on the previous SEO, starting with keyword mapping across the website. That involved updating schema, preserving backlinks with 301 redirects and fixing user-experience issues. We then developed a stronger link profile and used directory websites to expand into the local area.
The company is very niche and needs work in both local and national markets. Combining link building with on-site optimization produced impressive gains.
The challenge
Precision manufacturing buyers search with exact specifications and process names. The site had some earlier SEO but no systematic keyword mapping, and a redesign had put existing backlinks at risk.
What we did
- In-depth keyword portfolio of processes, materials and parts.
- Keyword mapping across the website.
- Schema updates and 301 redirects to preserve backlinks.
- User-experience fixes.
- Link building and directory listings for local and national reach.
The results
Organic traffic increased 53%, new users 58% and page views 18%. More manufacturing SEO case studies.
