Case profile
Using a combination of SEO and PPC, we saw exponential growth in organic traffic and in qualified leads from targeted pay-per-click campaigns. Most of the SEO work was ecommerce SEO, because the site both manufactures and ships products across the United States. We wrote hundreds of individual product descriptions for readers and for search engines, built a rich backlink campaign on well-written content, and improved website speed and functionality alongside the ranking work.
The challenge
Hundreds of products with manufacturer-style descriptions, a site built for a catalog rather than for shoppers, and buyers spread across the country. The company needed to rank for product searches nationally while paid search filled the gaps for the most competitive terms.
What we did
- Rewrote hundreds of product descriptions with unique, search-friendly copy.
- Content-driven link building campaign.
- Site speed and functionality improvements.
- Targeted Google Ads campaigns for high-intent product searches.
- Category and product page optimization for national ecommerce search.
The results
Users increased 109%, new users 108% (100,746 vs 48,535) and sessions 106% over the year. More manufacturing SEO case studies.
