Case profile
Advanced Radon Systems came to us in November 2016 with a new website and new ownership. That meant a new address and phone number with only the business name intact, creating clear NAP issues for local placement. With poor keyword placement in both the map pack and organic results, the task was to bring them to the top of search and the local map for competitive Colorado radon mitigation terms.
The challenge
Issues before Infront Webworks:
- A brand-new website with poor optimization.
- NAP and citation inconsistencies after the ownership change.
- No 301 redirects from the old site.
- No placement in search results for local or organic listings.
What we did
- On-site optimization: anchor text, duplicate content assessment and resolution, meta tags, heading and content optimization, image and link titles, interlinking, content edits, redirect fixes, robots.txt, semantic content strategy, local schema, XML sitemap, SSL and site speed.
- Off-page optimization: Google Business Profile, NAP consistency audit and cleanup, natural backlink building and social signals.
- Monthly tracking of local and organic positions for radon keywords.
The results
Many competitive keywords reached the first page and many the #1 position in both local and organic results.
Organic traffic has improved month over month. Comparing the first quarter of the engagement with the same quarter a year later, organic visits increased 132.99%.
Still a client today, Advanced Radon Systems has gone from nothing to the top provider of radon services in Colorado Springs. They are in our fully managed SEO program, focusing on month-over-month growth and long-tail keywords now that the main terms such as "radon mitigation" hold the #1 position.
“Search rankings, site traffic, and revenue have increased significantly.”