Case profile
For this large practice with multiple locations, we updated old content and cleaned up 404 pages and technical issues. With keyword research, we implemented keywords that sound natural, including for voice search. We started writing and posting blog content regularly, focusing on relevance so potential patients find information pertinent to them. One well-written post received 13,877 visits in a month. By optimizing each Google Business Profile, every location receives over 200 website visits a month from its listing.
The challenge
A multi-location practice accumulates outdated pages and broken links, and the content that patients want (symptoms, treatments, what to expect) was thin. Each location also needed its own strong local presence.
What we did
- Content updates and 404 cleanup.
- Natural-language keyword research including voice search.
- Regular blog publishing on relevant patient topics.
- Google Business Profile optimization for every location.
- Technical SEO maintenance.
The results
Organic traffic increased 217% year over year, with 256 keywords in the #1 position and 475 on page one. More medical SEO case studies.
