Case profile
This non-profit wanted more goal completions and more donations. We started with proper on-page search engine optimization, using a keyword portfolio designed to match qualified search queries with conversational content. That produced solid increases in goal conversions for the website.
The challenge
The organization did not need more casual visitors; it needed the right ones, people ready to register or give. The pages were written for insiders rather than for the questions families and donors type into Google, so even relevant traffic was not converting.
What we did
- Keyword research focused on queries with clear intent to register or donate.
- Content rewritten in a conversational tone that answers those queries directly.
- On-page optimization of titles, headings and internal links.
- Clear calls to action on every program page.
- Goal tracking so conversions, not just traffic, measured success.
The results
Over three months, the conversion rate increased 177%, organic traffic 29% and new users 11%. More non-profit SEO case studies.
