Case profile
This charity focuses on pet rescue. The goal was more traffic and more donations. We built a Google-friendly, optimized website from head to toe, implemented schema markup, addressed local listings and worked through the content. Significant site speed optimizations followed and produced continued growth.
The challenge
People searching to adopt or donate were landing on national aggregators. The rescue's site was slow, had no structured data and its listings were incomplete. Every lost visitor was a lost adoption or donation.
What we did
- Full on-page optimization of every page.
- Organization, event and local business schema.
- Local listings cleanup and Google Business Profile optimization.
- Content improvements for adoption, fostering and donation pages.
- Site speed optimization.
The results
Organic traffic doubled (up 101%), new users increased 61% and sessions 57%, bringing more adopters and donors to the cause. More non-profit SEO case studies.
