Case profile
This not-for-profit came to us by way of a website redesign. Every element of the new site was optimized, with fresh content designed to deliver SEO results. Through a carefully optimized keyword portfolio and content strategy, the organization began receiving more qualified traffic than ever before.
The challenge
A large non-profit with dozens of programs, locations and schedules has thousands of pages to get right. The redesign had to keep every valuable URL, make programs findable by neighborhood and activity, and give staff a site they could keep current.
What we did
- SEO built into the redesign from the first wireframe.
- Keyword portfolio covering programs, locations and activities.
- Fresh, optimized content for program and location pages.
- Redirect mapping to preserve existing rankings through the launch.
- Content strategy for ongoing publishing after launch.
The results
Over a three-month period, new users increased 70%, an increase of roughly 70,000 visitors, page views increased 142% and pages per session 26%. See the YMCA website development case study.
