Case profile
When this client came to us, traffic had dropped significantly after a site redesign. An audit of the new site showed that many of the blog pages were not indexed. After fixing the indexing issue and inspecting each blog page in Search Console, traffic started to grow, and as rankings improved with additional SEO work, conversions spiked. The company now ranks well not only for its most important keywords but for their variations.
The challenge
A redesign that looks fine to a visitor can quietly hide the pages that earn the traffic. The company's blog had been its biggest source of organic visits, and the new site had dropped most of it from Google's index.
What we did
- Post-redesign audit to find the cause of the traffic drop.
- Fixed indexing of blog pages and verified each one in Search Console.
- Ongoing on-page SEO for core and variation keywords.
- Conversion tracking for quote requests.
- Technical monitoring to prevent a repeat.
The results
Organic new users increased 71% in 90 days compared with the prior year, organic traffic 57%, and the site produced 469 organic goal completions in the period. More home services SEO case studies.
