Case profile
Severe technical issues and a lack of awareness of algorithm changes had caused a drastic drop in traffic and revenue. The work included keyword research and competitor analysis. We improved traffic and organic visibility, ranking nationally for very competitive keywords, and established credibility with potential clients and with search engines. We then developed target-specific content for different audiences, used more natural-sounding keywords, focused on relevance and produced videos to improve engagement.
The challenge
Addiction treatment is a national, highly competitive and sensitive category. The site had been hit by algorithm updates it was not prepared for. Recovering meant fixing the technical foundation, then earning trust with content that spoke to each audience: the person seeking help and the family member searching on their behalf.
What we did
- Technical remediation and algorithm-update recovery.
- Keyword research and competitor analysis for national terms.
- Credibility signals for users and search engines.
- Audience-specific content with natural-language keywords.
- Video to improve user experience and engagement.
The results
Organic traffic increased 789% year over year, mobile traffic 758% and goal completions 803%. More medical SEO case studies.
