Case profile
The objective was to rescue a faltering ecommerce website that had lost 70% of its online traffic and 100% of its online revenue after a failed redesign. We built a new ecommerce site focused on user experience and an effective purchase funnel, re-established credibility with search engines and implemented a fully managed SEO program: keyword research, proper 301 redirects, technical fixes, link building and citation building, plus an email marketing campaign and Facebook advertising.
We simplified the technical jargon across the site and blog, improved calls to action, added new product angles and images, added a second "buy now" button to products and streamlined order forms. Within a year, traffic skyrocketed with nearly 200 keywords in the #1 position, and specialized blog content earned 51 Google answer boxes.
The challenge
The redesign had broken the site's relationship with Google and with customers at the same time. Traffic was gone, revenue was gone, and the brand's credibility had to be rebuilt with search engines before any of the content work could pay off.
What we did
- New ecommerce site built around the purchase funnel.
- 301 redirects and technical fixes to restore search credibility.
- Keyword research, link building and citation building.
- Simplified copy, stronger calls to action, new product imagery and streamlined ordering.
- Email marketing and Facebook advertising alongside SEO.
The results
Organic traffic increased 1,657%, social traffic 2,147% and revenue 55% in just six months. The campaign was a Search Engine Land Landy Award finalist. Read the full Del-Immune V story.
